Allen Solly Tribute To Creativity And Passion Of Employees

The collection titled, 'Made with Hands, Made with Love’ is a tribute from Allen Solly to the inherent creativity and relentless passion of the employees.

Anil S Kumar, chief operating officer, Allen Solly, said, “For us, this unique handmade collection means more than just creating the product, it is an expression of our ability to support our community, given the external situation and at the same time create a handcrafted range for our consumers with the same love and care."

Mahesh Gharat, chief creative officer, Ogilvy South, said, “There is great joy in knowing that the garment you wear has someone’s labor of love ingrained on it. The Handmade Collection film was an opportunity to tell that tale of relentless energy and true passion. It’s a simple but strong tale of how creativity led Asha and her colleagues to handle a difficult situation and keep hope alive.”